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My team at Proteus (now 2ergo) helped to bring HBO into the mobile space in 2004 as one of the first major television brands to go wireless on Sprint's network. In 2005, HBO signed a major deal with AT&T to bring their exclusive content to its customers. Once again, I led the creative effort to bring HBO's household names to the (really) small screen.

We produced wallpapers, ringtones and a full-featured WAP site. The WAP site is optimized for AT&T's wide handset offering. It features episode guides, character bios, and mobile-only content.

In addition to the execution of the offering, I provided strategy and advice to make HBO's exclusive offering as groundbreaking as its television programming.